Most teams still hire on gut and guesswork, and pay dearly for it. We sit down with Patrick Antrim to unpack why resumes and performance in a single interview rarely predict how someone will actually reason through the messy, high-stakes decisions that define success on the job. The fix isn’t more software noise; it’s decision […]

Send a text Change moves fast, but your teams don’t have to break to keep up. We sit down with Kim Senn Cross, Founder and CEO of The KSC Group, to unpack three decades of multifamily technology, the art of fear management during implementations, and how to build a tech stack that truly serves residents […]

Hiring feels harder across multifamily, even as we post more roles, buy more tools, and screen more candidates. We dig into the hidden reason why: most hiring systems can’t see how people think. Resumes capture history, interviews reward polish, and personality tests surface preferences. None of them reliably predict how someone will communicate under pressure, […]

What if the smartest leadership move isn’t doing more, but knowing what to drop? We sit down with Jaime Rauscher, President of Property Operations at Hamilton Point Property Management, to unpack the “glass vs rubber” mindset that’s reshaping how teams work, rest, and make better decisions in multifamily. It’s a simple filter with big impact: […]

Centralized recruiting can look efficient on a dashboard and still fail the people doing the work. We sat down with the leadership team at Baron Properties to unpack how they moved away from a single gatekeeper and toward a human-centered, AI-assisted hiring model that puts decision power back where performance happens: on-site and at the […]

Ever wondered how potential residents really decide where to live? The journey isn't a simple funnel anymore, it's more like a spider web of touchpoints across search engines, review sites, social media, and now AI-powered tools like ChatGPT. In this fascinating conversation with Carolyn Walentisch, Director of Customer Success at SOCi, we explore how multifamily […]

Kerry Kirby's passion for making technology work better for humans radiates throughout this conversation. As founder and CEO of 365 Connect and recent recipient of his company's 100th innovation award, Kerry shares how his team is revolutionizing the multifamily industry by eliminating friction points in the renter journey. From automating lease processes that eliminate human […]

Every exceptional leader has something in common – they've surrounded themselves with trusted advisors who sharpen their thinking and protect their blind spots. Yet in the multifamily industry, most professionals make critical decisions based on sponsored panels and sales pitches disguised as education. This disconnect between how successful leaders actually grow and how our industry […]

Your brain is operating on autopilot 94% of the time, and that number has increased since the pandemic. Ever put your keys in the refrigerator, forgotten your own birthday, or arrived somewhere with no memory of the drive? That's cognitive overload at work. In this illuminating conversation, Dr. Cari Skrdla, neuroscientist and newly appointed VP […]

Ever wonder why 75% of major organizational transformations fail? Dr. David White, cognitive anthropologist and transformation expert, reveals the hidden dynamics blocking your company's change efforts. Most leaders approach transformation by focusing on people: hiring new talent, reorganizing departments, or implementing top-down mandates. Yet the real barriers to change lie in what Dr. White calls […]